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6 basic seo techniques to improve organic traffic in 2020

benifits of seo

Search engine optimization has evolved so much that it is now possible to rank highly for any key term or phrase in less than one month using a proven and profitable strategy.  Organic or natural search traffic has always been the backbone of any serious internet marketing campaign.

Today’s competitive online environment and the increased use of social media have created an explosion of new websites on the Internet. In order to compete with this growing list of websites, many companies are turning to SEO as a means to gain an advantage over their competitors. However, SEO does not happen overnight, it takes time and a lot of effort to get high rankings.

01. Keywords:

One of the most important parts of getting your website noticed by the search engines is the ability to use keywords correctly. Keywords are what bring the search engines to your website, and using them correctly is a crucial part of search engine optimization.

There are many software programs and websites available that can help you with keyword research, but remember not to invest in these unless you are experienced and skilled. Keywords should be written in a way that is natural for people to use when they are searching for something that is similar to what you are selling. For example, if you were selling toothbrushes, you would want to use keywords such as toothbrush, toothpaste, etc. Be careful not to overuse keywords, however.

Read More About: How Good Website Design Increases Sales & Revenue?

02. Navigation:

In addition to using keywords correctly, it is also important that your website is easy to navigate. Most search engines will rank a website according to its relative importance, when someone searches for a particular topic. Therefore, it is important that your website be listed in the top ten results for the keyword or phrase that you are targeting.

Designing Your Website in Jaipur in this manner can increase your chances of making more money from each click, resulting in a higher amount of revenue for you. However, make sure that you don’t spam your links, as this will hurt your chances at being seen as an authority, which can have a negative effect on your ranking.

03. Content:

Another basic SEO technique to improve organic traffic is to optimize your website’s content. In layman’s terms, this involves creating content that will attract readers, which will then lead them to your website. Content is essential to any online marketing campaign. Online marketing businesses must ensure that the content they’re providing to the public is original and captivating enough to keep consumers coming back.

To do this, you need to make sure that your website has fresh, relevant content that can pique the interest of any reader who is searching for information about your products or services. Also, your content needs to be well edited for the search engines to pick it up easily. Lastly, your content needs to be keyword optimized for optimal search engine placement.

04. Social Bookmarking:

Social bookmarking is another fundamental SEO technique to improve organic traffic in your website. By using social bookmarking, you can promote your website and attract more visitors to your site, especially if you make use of tags that describe the specific topic on which you want people to look up for additional information.

For example, if your main target is the healthcare industry, then you may want to add healthcare tag lines to your website’s content, such as “Find out more about this disease by visiting this site.” The search engines will pick up on these tags and will rank your site higher among other websites with similar tags.

05. Backlinks:

Lastly, you can also gain organic traffic to your site through the use of backlinks. Backlinks are links that are directed to your website from another website, or from a blog or forum. They are usually found in the website’s text or in the footer.

If you create backlinks from high quality sources, such as other websites and blogs, the search engines will pick them up more favorably and rank your website higher. So, when you write articles, submit them to directories, blog posts, and forums, be sure to include your backlink to your website, as well as a catchy headline that will catch the attention of readers.

06. User Intent:

Organic search traffic is the result of organic traffic being delivered by a webpage’s content, design and programming. No flashy banners or corporate messages. Just the information the customer is looking for in an easily-understood format and with high quality images, video and audio to maximize impact.

In short, a website’s primary focus should be on providing customers the information they’re looking for, and the only way to do that is with high-quality, clear and concise content that engages the customer and drives them to the necessary action of clicking through to the business’s website.


These methods are completely free to implement, and they can work wonders for search engine optimization and organic rankings. As more individuals rely on the Internet for everything from buying products and services to researching information, more of them are turning to the search engines to find what they need.  Social media helps them achieve this by giving them a platform to share and spread information on any topic imaginable.

It’s no wonder then that search engine optimization experts have begun to take notice of social media and how it can help boost organic search results.  They are quickly discovering that businesses that understand how to leverage social media are succeeding in driving the types of traffic they want, when they want it.

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