6 reasons why link building plays important role in SEO in 2020

6 reasons why link building plays important role in SEO in 2020

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6 reasons why link building plays important role in SEO in 2020


In this new decade, search engines will play a major role when it comes to ensuring the survival of businesses on the web. Because of its wide reach and effective strategies, Google is in the dominating position in the entire search engine industry. But with its popularity, comes competition, and now online businesses are going head to head with one another in an attempt to get the top spot in the search engine results pages or SERPs.

SEO in particular will play a big part in ensuring that websites get on top. However, links aren’t the only ways by which businesses can get the top position. Content is also very important for your business. Having quality content on your website will help you achieve quality traffic. The more quality links you have out there, the better. This is how SEO will play an important role in your future success.

01. Algorithm Updates:

Another reason why SEO will be playing such an important role in the future is because Google itself is making changes. It’s going to come up with new algorithm updates. New updates are also coming out every now and then for the ranking system. And with all these changes, SEO has to be versatile and adaptive so as not to get left behind by the new trends. SEO will have to adapt to changes in the search engines, too, if it wants to stay a player on the top.

02. Higher Ranking:

Link building is still a very important way by which you can get your website on the first page of the search engine results page. This is what will get you traffic and improve the chances of your site being on the first page. A good way to get good quality links out there is through social media. Social media provides a lot of opportunities to websites and business owners.

The links will serve as a map for people to reach your website and thus you will be able to increase your rank in SERPs. Link building will be around for a long time because it is very effective and essential means of marketing your business. You should try to get as many relevant links as possible so that your ranking will increase. In the mean time, you should focus on improving the quality of your content and improving the website itself.

Read More About: 12 SEO Mistakes You Should Avoid Right Now

03. Increase Retention Time:

The people who put links on their own blogs or websites are called “inbound links”. These are links that people will connect with and this is how your business will get discovered. But it is also the people putting the links on their own sites that are going to count because these are the people who will read and potentially be interested in your business.

04. Customers Acquisition Method:

SEO has come a long way in just a few years. Many businesses have realized the benefits of SEO. As the internet penetration around the world gets higher, the competition will get tighter. If your website does not perform well, you may lose your customers. No one wants to lose their customers. If you want to stay in the business, you will have to create high quality links.

05. Promote Your Business:

The last advantage is that through link building, you can promote your business and your website to a wider audience. This can make a huge difference to your business. If people find your website interesting, they will at least give you a chance to show them what your business is all about. Even if this does not work out, at least your website will be seen by people searching for something related to your business. This will help your business grow. SEO will also play a big part in the rankings of your site. It means that SEO has become as important as search engine optimization.

06. Competition:

Another reason why SEO in 2020 is important is because there are a lot more websites being created every day. The competition is getting stiffer, so your role as a webmaster has to be better than ever. Link building plays a big role in this competition. You will only be able to stay ahead if you have a good strategy. If you are still starting your business, you should realize that there are lots of people who are already successful and they are using the Internet to market their businesses. You simply have to emulate their success. If you are lucky enough, you will be able to use the Internet as a vehicle to help you achieve all of your goals.


In the end, it all comes down to effective SEO strategies. You need to have a good plan if you want to have a solid strategy that will help you climb higher up the rankings. There are many SEO companies that offer these services but you need to make sure that you choose the best provider to ensure that your business will get the best results possible.

Link building plays a big role in SEO in many ways but you have to make sure that you only hire the best. Search engines constantly monitor the incoming links that are created on their website and they use these data to determine the position of a page or a website on the SERPs.

Having a large number of incoming links is an advantage but having too many links is not good. You will end up getting penalized and this is never a good thing. This is why SEO is playing such an important role for your business. You will get a lot of benefits from the effort that you put into SEO. When you have this much effort and focus put into your website and content, you will notice results pretty quickly due to the way search engines work.

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